Mobile Ad Trading2018-09-04T07:15:02-04:00

Mobile Ad Trading

High frequency programatic trading for mobile advertisements.

What is the Mobile Ad Trading Platform (MAT)?

High volume digital media buying with our Mobile Ad Trading (MAT) technology ensures safety and quality for both the marketer and the publisher.

The Process

Billions of ad requests come through hourly, we filter them and then deliver a transparent, data rich opportunity for bidding.

Quality & Verification

The combination of proprietary data sets and tier one third party partners ensures ad and supply quality.


MAT unifies the buying process for bidders with one end point and improves yield and performance for publishers.

Traffic Shaping

Our proprietary technology is built for our clients to customize supply by:

  • Historical Buying Behavior
  • Smart QPS
  • Hourly and Daily Caps
  • Quality controls – all requests have complete data
  • Data Center Location (East, West, EMEA*, APAC*)
  • Deal ID & Cooking Synching
  • Mobile Web, App, Device, Location, OS, User Agent


We provide a one-stop shop for all inventory types including:

  • Mobile Web
  • App (Android & iOS)
  • Native
  • Video
  • CTV

Our inventory covers a high volume of traffic from all major IAB categories (excluding IAB24, IAB25, IAB26).

Our inventory includes the following attributes 100% of the time:

  • Valid Referrer
  • Device ID
  • Latitude/Longitude
  • IP Address
  • User Agent

Supply & Demand Quality

Accidental clicks, illegal bot activity and a growing open marketplace leads to skewed ad responses  or ad fraud. SoMo Audience’s partnerships with major data companies allows marketers to better understand the leading  effects of their losses in order to prevent and protect their next campaign.

Demand Quality
Supply Quality

Ad Specs

Ad Type

Mobile Display

300×250, 320×50, 728×90, 320×480 Interstitial, Rich Media

Mobile Video

Pre-Roll, In Banner, CTV

Mobile Native

In-feed, Carousel, Video


Video (small, medium, large player)

Social Media

18 Bank Street, Suite 206
Summit, NJ 07901

  (844) – SOMOBIL

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Contact Us

SoMo Audience provides world-class Touchscreen Advertising Solutions to businesses and organizations of all sizes. To learn more about how our service can work for you, please contact us.

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