MoPub features SoMo Audience in Partner Spotlight April 5, 2018 SoMo Audience’s Brett Perloff talks with MoPub about ad inventory, third party reporting, and more. Here's a sample: MoPub: What trends are you seeing in mobile programmatic right now? Brett Perloff: Control is big. Private marketplaces (PMPs) that target more than one publisher are becoming more and more useful. With the added need for efficient traffic sets to cut down on wasted data fees, the ability to leverage [...]
Mobile’s True Metric is the Swipe May 10, 2017 Whether it’s a Swipe Left, Swipe Right, Swipe Thru or any other Swipe there is no better engagement metric in the touchscreen world of content and advertising than the Swipe. Companies in today’s digital media world from both content creation and advertising are struggling with topics around view-ability, brand safety, engagements, verification, time spent and many more catch phrases heard daily inside offices around the world. Smartphone and [...]
Who is SoMo Audience? May 9, 2017 SoMo Audience is a company with a mission to bring the world of Internet advertising to businesses of all sizes. For many years, the idea of a small business running an Internet advertising campaign was extremely confusing and seemed impossible. However, that is no longer the case. Our Touch Platform, SWIPE THRU® technology and Mobile Ad Trading system simplify the barrier to entry to market your products and services to your [...]
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