MoPub features SoMo Audience in Partner Spotlight April 5, 2018 SoMo Audience’s Brett Perloff talks with MoPub about ad inventory, third party reporting, and more. Here's a sample: MoPub: What trends are you seeing in mobile programmatic right now? Brett Perloff: Control is big. Private marketplaces (PMPs) that [...]
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So far John Crowe has created 2 blog entries.
Mobile’s True Metric is the Swipe May 10, 2017 Whether it’s a Swipe Left, Swipe Right, Swipe Thru or any other Swipe there is no better engagement metric in the touchscreen world of content and advertising than the Swipe. Companies in today’s digital media world from both [...]